Links Digest for August 22nd

August 19, 2010
Sheena S. Iyengar – When Choice is Demotivating: Can One Desire Too Much of a Good Thing?
Current psychological theory and research affirm the positive affective and motivational consequences of having personal choice. These findings have led to the popular notion that more choice is better, that the human ability to desire and manage choice is unlimited. Findings from three studies starkly challenge the implicit assumption that having more choice is necessarily more intrinsically motivating than having fewer options. These three experiments which were conducted in field and laboratory settings show that people are more likely to purchase exotic jams or gourmet chocolates, and undertake optional class essay assignments, when offered a limited array of 6 choices rather than an extensive array of 24 or 30 choices. Moreover, participants actually reported greater subsequent satisfaction with their selections and wrote better essays when their original set of options had been restricted rather than expanded. Implications for future research are discussed.
10 Common Mistakes Made by API Providers – ReadWriteCloud – 1. Assuming Everything Will Always Work

2. Poor Community Management

3. Not Anticipating How API Business Processes Will Scale
4. Putting the API Under the Domain

5. Lack of Real-World Testing

6. Not Anticipating Bad Behavior

7.No Black Box Tests

8.Not Recognizing the API as a Core Line of Business

9. Not Having Management on Board with the API

10. Tunneling Errors

Banking as a platform: coming soon with BankSimple – Bank Innovation – "We'll be launching an API for use by third-party developers in conjunction with the release of our initial user-facing web and mobile products. We intend the API to support everything that users can do with BankSimple, including retrieving transaction information, transferring funds, and more."

"We've spent the last year thinking about these issues, but we'd love to hear your input. Our business model isn't pageview driven. We want our customers
to own their own data and use it in ways we could never imagine. We want to
support a rich ecosystem of 3rd party applications that make banking better,
while respecting the privacy of our customers."

There’s No Success Like Failure: Google’s Biggest Product Flops – A stroll through the Google graveyard is a lesson in how rarely it works out when successful companies stop focusing on their core competency to go after the little guys. Between Wave, Jaiku, and Foursquare precursor Dodgeball, Google’s a repeat offender in the “failing to kill the next big thing” department.
Mitek Granted Patent for Remote Deposit Capture Application by Bank Systems & Technology – The application, which relies on Mitek's image analysis and processing software for camera-equipped smartphones, including Apple's iPhone, RIM's BlackBerry devices and Windows Mobile and Android devices, was granted a patent on Aug. 17. The patent itself covers the process of capturing a color image of a financial document using a mobile device and then transmitting the image to a server where it can be manipulated such that information in the document can be interpreted and retrieved by the financial institution's remote deposit capture capabilities. The patent also covers the steps of detecting the financial document in the image, converting the image and correcting the orientation and size of the image.
It’s official: Windows 7 is a hit, and XP is finally in decline | ZDNet – Windows 7 has been a quiet success, maybe even a phenomenon. Last spring, a Microsoft executive told me that the company had sold 100 million Windows 7 licenses. As part of its quarterly earnings call in July, Microsoft announced that that number had risen to 175 million, and the company has projected that a total of 350 million Windows 7 licenses will have been sold by the end of this year. That’s a run rate of roughly 30 million copies per month worldwide, and it represents a lot of Windows 7-powered PCs.
J.D. Power 2010 Credit Card Satisfaction Survey–Guess Who’s #1 – American Express is number 1, followed by Discover Card. No surprise here as I have always received excellent service from both issuers.
iPhone App Clears Way for Mobile Loyalty Program – American Banker Article – A new iPhone application that lets consumers rack up reward points by simply walking in to stores could give banks and card issuers the foundation for a truly mobile loyalty program.

Shopkick, the name of the application and of the Palo Alto, Calif., startup that developed it, delivers discount offers to users once they have entered a participating retailer's store and awards additional points — or "kickbucks" — for scanning specified items or trying on clothing in a dressing room.

Using Mashups To Change IT – – One of the most profound changes wrought by the Internet is the consumerization of IT. Before 1995 we found our most advanced computing environment in the workplace. Since then, consumer-focused technology has become the leader in innovation and we now have better technology at home than we do at the office. IT departments have yet to come to grips with this transition.

The consumerization trend has many facets, including creating secure corporate-controlled environments on personal technology like cellphones and laptops, and expanding do-it-yourself IT, the trend toward users assembling their own solutions.

Making sense of mobile payment | Dialed In – CNET Blogs – Depending on how you slice it, there are four or five possible definitions of "mobile payment," with up to two off-shoots. Mobile Peer-to-Peer (P2P) are transactions made between two people. Mobile Point of Sale (POS) is the transfer of funds from the phone to a point of sale device. Mobile commerce (m-commerce) turns the mobile device into a gateway for online shopping. Mobile payments acceptance turns your phone into a machine that can accept credit card payments. There is also mobile bill pay and banking.

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