Links Digest for August 22nd

August 22, 2011
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Banks Saturate Market with Mobile Apps – American Banker Article
in May, Forrester calculated that the return on investment in mobile banking is 15.7%, based on a hypothetical U.S. bank with 500,000 retail deposit customers and an average mobile banking adoption rate of 16%.

Returns diminish for smaller banks. A hypothetical bank with 250,000 retail customers would lose money with an ROI of minus-13%, the report said. Some smaller banks have released separate apps for reviewing transactions and for making deposits.

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